Halloween is right around the corner, and that means candy – LOTS of candy! Americans buy and consume more than 600 million pounds of candy a year for Halloween; that’s a staggering 90 million pounds of chocolate.
This year, we’re stepping up to give away an exclusive batch of Russian candy to one lucky winner– no tricks, just sweets! See our #RussianTrickOrTreat flash promotion details below.
Candy corns and cheap-o chocolates are no longer making the cut. Gourmet candy and haute chocolate are all the rage this season. Let’s face it, there’s nothing quite like indulging in a piece of great candy (or two!) during Halloween. But how do you get past the typical junk at the supermarket?
For sophisticated adults who want to skip the tricks, but keep the treats we suggest an authentic Russian candy experience. New confectionary delights have arrived at RussianFoodDirect.com just in time for Halloween.
Decadent “Grillyazh” ($5.99 for 0.5lb) chocolate nut clusters, buttery “Korovka” ($2.49 for 0.5lb) caramels, billowy chocolate glazed “Bird Milk” ($4.49 for 0.5lb) marshmallows, and other childhood favorites are on tap to satisfy your most sugary desires.
Russia has had a thriving candy making industry for nearly 150 years. The iconic red brick building of Red October Chocolate Factory (Krasny Oktyabr) started as a small operation back in 1851 when German immigrant Teodor Ferdinand von Dinem arrived in Moscow in hopes of making a fresh start.
After opening a small confectionary shop in the city’s central Teatralnaya Square, von Einem partnered with fellow German Julius Heuss to rent a production facility not far from the Moscow River. By 1913 the factory had grown into a bonafide confectionary empire, supplying chocolates and other sweets to the Czar and his royal family. Today, Red October produces exquisite chocolates that have left a considerable impression of sweet-tooth’s palates.
When it comes to tasty candy, this Halloween we invite you to join the ranks of the Russian Royals and millions of others who’ve tasted the allure of authentic Russian sweets.
To celebrate the season, we’re launching a special Russian Sweets Halloween flash promotion*. It’s simple, fun and oh-so-sweet!
Step 1
Upload pictures of your favorite Russian candy with the hashtag #RussianTrickOrTreat to Facebook and Instagram.
Step 2
Tag your photos on Facebook with RussianShoppe and @russianfood_usa on Instagram. Bonus points for the most creative Halloween-themed post!
Step 3
Rise and repeat as often as you’d like. Every post will be entered into a random drawing to win an assortment of Russian candy valued at $50 from RussianFoodDirect.com. Delivered just in time for Halloween.
BONUS
Every week we’ll also offer an exclusive discount code to use on RussianFoodDirect.com, only for our blog readers and subscribers. Check back for updated codes and new arrivals.
We look forward to connecting with you!
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Promotion Details:
1. Russian “Trick or Treat” promotion starts on October 5th and runs through October 25rd. All entries must be posted by by Sunday, October 25 at 12midnight EST.
2. One grand prize winner will be selected at random to receive an package of assorted Russian candy, valued at $50.
3. Promotion valid in all U.S. states, except Alaska and Hawaii.
4. RussianFoodDirect and its affiliates are not responsible for photos and content posted by participants.
